MAINSTREAM TV NETWORKS VS OTT SERVICES: THE SHIFT OF COMPETITION AND THE FUTURE OF NEW CONTENT, WITHIN THE CONTEXT OF GLOBAL CONTENT CONSUMPTION AND INNOVATION

Linear TV networks have long been recognized as established television formats, relying on regularly timed shows via cable. In contrast, OTT platforms operate on subscription models, with global streaming giants, major competitors, and niche players serving as leading platforms. As media consumption habits shift, rivalry between broadcast stations